Sofina Foods Inc. is dedicated to providing great tasting, high-quality food products for both retail and foodservice. Their family of brands include Mastro, San Daniele, Janes, Lilydale and Cuddy, to name a few.

Together with Sofina’s individual brand teams, AS Advertising has used Sofina’s branding, packaging and marketing materials to help showcase Sofina as a brand leader in their industry and increase the perceived value of their products at every level through design. Using strong layouts, quality-driven messaging and Sofina’s outstanding product photography, we’ve helped build their brand awareness and increase sales!


One of the key components of Sofina’s marketing success with AS Advertising is our mutual commitment to strong branding practices. This includes how we use each brand logo, branding guidelines, and how those guidelines are applied to every marketing piece. This has led us to creating powerful branding pieces for Sofina, including anniversary commemorative logos, cohesive packaging for full product line-ups and full marketing campaigns.


Print advertising is still a key component for almost all Sofina Foods Inc. marketing projects. Often deployed within grocery stores and traditional media like magazines, each campaign can be a combination of print materials so it’s imperative that we create something that can work in different dimensions and materials. From tent cards on a deli counter, to window clings and shelf danglers, we’re sure you’ll recognize some of these brands because of our careful implementation of consistent, yet creative branding.


When working with Sofina to create new packaging designs for their product lines, our priority is always to improve brand recognition, competitive differentiation and to ensure each product looks as appetizing as possible on the shelf. We’ve successfully met these goals over time by focussing on clear, concise messaging, clever layout and colour compositions and delectable product photography. The result? More visibility and increased sales volume across Canada.

San Daniele Prosciutto Packaging
San Daniele Mortadella Packaging
Real Brands. Real Connections.

“The service and responsiveness within our partnership is extremely valued.”

PAUL CRAFT, Sofina Foods