Your website is your online storefront. Window shoppers make snap decisions every day strolling down Main Street. You wouldn’t expect customers to enter a dirty, disorganized store. Don’t expect them to enter a poorly designed website.
You are no longer just competing with the store two blocks down the road, you are competing with global brands.
Clean your windows, set up an attractive display that showcases your business and your products, and invite customers inside. Your website an extension of your brand and your corporate identity. You need to ensure that you are making the best impression, whether customers are online or in store. Invite your customers to come in and stay a while.