TROUW NUTRITION

Since 2002, we have partnered with Trouw Nutrition with a primary focus on supporting their pet food division, helping bring clarity, consistency, and strength to their consumer-facing brands. Our work has centered on translating product benefits into packaging and marketing that resonates with pet owners, while maintaining alignment with the broader brand. In addition, we have supported select corporate initiatives and projects within their livestock division, ensuring consistency across key touchpoints where needed.

Our services have included logos, labels and packaging, advertising, point-of-sale materials, e-commerce graphics, and social media content. From building scalable packaging systems for pet food products to developing retail and digital assets that communicate clearly in competitive environments, we focus on making every interaction with the brand easy to understand and visually cohesive. This approach helps strengthen brand recognition, support product positioning, and improve performance across both retail and online channels.

Since 1983, Trouw Nutrition, a subsidiary of Nutreco, has been a leader in the pet food industry providing specialized nutrition solutions for companion animals. Offering a wide range of pet food and treats for both cats and dogs for commercial and specialized markets. Located in St. Mary’s, Ontario, Trouw Nutrition is also a marketplace leader in pet foods using only high-quality, traceable Canadian sourced ingredients. No matter their product line, Trouw Nutrition’s goal is to provide superior nutrition and high quality pet food across Canada, the US and Japan.

Since 2002, we’ve worked closely with Trouw Nutrition to create packaging that stands apart from the competition, while highlighting the brand’s value and superior offering. Since working with AS Advertising, Trouw Nutrition has noticed a significant improvement in brand awareness, resulting in a business increase of more than 80%.