Since 1997, we have partnered with Sofina to support the growth of their CPG portfolio across multiple brands. Over the years, we have worked closely with key sub brands including Mastro, San Daniele, Janes, Lilydale, and Cuddy, helping bring consistency and strength to how each brand shows up in market. Our role has been to support both individual product lines and broader brand initiatives with design that performs in real retail environments.

Our work spans packaging design, point-of-sale materials, advertising, logo development, and ongoing corporate creative support. From shelf-ready packaging that communicates quickly, to in-store displays that drive attention, to campaign assets that reinforce brand recognition, we focus on making every touchpoint clear, cohesive, and effective. This long-term relationship reflects our ability to deliver reliable, high-quality creative that supports Sofina’s continued growth across categories and channels.

Sofina Foods Inc. is dedicated to providing great tasting, high-quality food products for both retail and foodservice. Their family of brands include Mastro, San Daniele, Janes, Lilydale and Cuddy, to name a few.

Together with Sofina’s individual brand teams, AS Advertising has used Sofina’s branding, packaging and marketing materials to help showcase Sofina as a brand leader in their industry and increase the perceived value of their products at every level through design. Using strong layouts, quality-driven messaging and Sofina’s outstanding product photography, we’ve helped build their brand awareness and increase sales!