MARCAM PET NUTRITION

MarCam Pet Nutrition Inc. is a family owned and operated company with the head office located in Elmira, Ontario, Canada. Their company has more than one hundred years of combined knowledge in animal nutrition research and development. The Martin and Campbell families have established a new company to meet the growing needs of the pet specialty business. MarCam Pet Nutrition proudly represents Martin Mills brands including little friends™, Special Moments™ and Simple™ and the complete line of super premium Valens Pet Nutrition™ dog and cat food.

DATE
May, 2016

CATEGORY
BRANDING, PACKAGING DESIGN, PRINT DESIGN, WEB DESIGN

STRATEGY

 

Working with a range of brands for Martin Mills, we focus on creative elements that fit the target market of each individual brands, matching its unique look and feel. With the density of the pet food market, the key to any Martin Mills project is to make sure their packaging stands out on the shelf.

PRINT / ADVERTISING

 

Depending on the project, the print and advertising campaigns either remain on brand with each product line, or they remain quite generic to be able to incorporate all products. This flexibility strengthens the brand recognition for each line while also incorporating specific elements from each to help differentiate between products.

PACKAGING

 

Little Friends: Working with what was already developed for the Little Friends product lines years ago, we made some slight modifications to refresh the brand elements and modernize the packaging. Using contrasting bright colours and small animal imagery we created a look that appeals to its audience and distinguishes the product from the competition on the shelves.

 

 

Special Moments: With equine products on the rise, we were again focused on creating product packaging that differentiates the brand from the competition. With Special Moments Horse treats, we not only created bright and colourful packaging, but designed specialized elements to highlight the different flavours. By incorporating side windows with the actual product shot, the consumer is drawn in by the strategic design, and is able to see the actual product they are feeding their horse before purchasing it.

IMPACT

 

Partnering with As Advertising has helped Martin Mills increase business by 30%.

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