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Two families, Martin and Campbell, came to together to establish MarCam Pet Nutrition. Working out of their head office in Elmira, Ontario, the company conducts extensive research and develops quality, specialty pet products.






Two families, Martin and Campbell, came to together to establish MarCam Pet Nutrition. Working out of their head office in Elmira, Ontario, the company conducts extensive research and develops quality, specialty pet products.




STRATEGY

When it comes to pets, it’s all about family, and MarCam’s brand needed to share their Canadian, family-owned roots with consumers. Our goal was to showcase their place within the pet industry while also demonstrating their Canadian heritage.


PACKAGING / PRINT

We designed a vivid, compact logo that symbolizes MarCam’s Canadian connection and love of animals. The bright blue and red contrast is a purposeful choice, made to help MarCam stand out from the competition in a market that’s extremely competitive.


WEB APP

MarCam Pet has extensive product lines that could, in the wrong hands, make their website clunky and hard to navigate. So, we focused on building a clean website with simple navigation to eloquently showcase all of their products without compromising the intuitive user experience.