Custan Foods
June 3, 2019
Euphoria 158
June 3, 2019



MarCam Pet Nutrition Inc. is a family owned and operated company with the head office located in Elmira Ontario Canada. Our company has more than one hundred years of combined knowledge in animal nutrition research and development. The Martin and Campbell families have established a new company to meet the growing needs of the pet specialty business. MarCam Pet Nutrition proudly represents Martin Mills brands including little friends™, Special Moments™ and Simple™ and the complete line of super premium Valens Pet Nutrition™ dog and cat food.






MarCam Pet Nutrition Inc. is a family owned and operated company with the head office located in Elmira Ontario Canada. Our company has more than one hundred years of combined knowledge in animal nutrition research and development. The Martin and Campbell families have established a new company to meet the growing needs of the pet specialty business. MarCam Pet Nutrition proudly represents Martin Mills brands including little friends™, Special Moments™ and Simple™ and the complete line of super premium Valens Pet Nutrition™ dog and cat food.




STRATEGY

Our challenge was to create a design for four distinct cans of international beer that not only reflected their country of origin, but also printed nicely on cans. The printing process on aluminum cans is different than regular printing, so with this in mind, we wanted something that would work well on the aluminum.


PACKAGING / PRINT

Our creative team developed the concept of developing four designs that reflected the country of origin for each beer. We also made the decision to create something iconic and geometric in nature. Bright colours and bold shapes hadn’t been done in the LCBO or Beer Store. By breaking away from the norm, we designed cans that were truly original. Taking the colours and shapes from each countries flags, (which our research showed were most easily recognizable), we designed an abstract can that would differentiate the product in a highly competitive shelf-driven market.


WEB APP

Along with the creation of the international beer cans we designed a Web App called “Weekly Beer Bargains”. Once users download the free app, they are able to see, on a weekly basis, which beers have the best deals per/ml. With just a few screens you can not only view this information, but you can also search a particular brand and compare it, price-wise, with others. This app was a creative way of engaging consumers with one of the brand’s core values – competitive pricing.



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