CoolBeer Logo Image2 1
Cool Beer
June 6, 2019
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Great Lakes Agra
June 4, 2019



Mac Power Group came to us with a dilemma. Their brand was lacking the power inherent in their name. As a supplier of power equipment and automotive accessories for professionals and enthusiasts, they came to us looking for a complete brand refresh and we took care of everything for them – from their logo to their website. Mac Power Group is especially proud of their positive community presence and this differentiator needed to be reflected in their marketing.






Mac Power Group came to us with a dilemma. Their brand was lacking the power inherent in their name. As a supplier of power equipment and automotive accessories for professionals and enthusiasts, they came to us looking for a complete brand refresh and we took care of everything for them – from their logo to their website. Mac Power Group is especially proud of their positive community presence and this differentiator needed to be reflected in their marketing.




STRATEGY

Mac Power Group wanted us to focus on setting them apart from the big box stores in their over-saturated industry. We provided a more specialized, detail-oriented look that showed off the strengths of their products and the power behind their brand.


LOGO DESIGN

Bold colors and clean lines were our first tools to help Mac Power Group’s new logo stand out. We focused on a masculine design that reflected the powerful nature of their products. The lightning silhouette, in blue and orange, was just what the company needed.


WEB APP

New form and function were needed for this website. We built a fully mobile-friendly ecommerce site that supports over 70 products. Mac Power Group’s customers can now easily browse the products, videos, manuals and warranties. When a customer has chosen a product, they are met with a clean purchase experience with support for multiple currencies and clear customs and shipping rules. Now, Mac Power Group harnesses the power of an intuitive user experience.