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September Charm
May 27, 2019
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Outdoor Lifestyles
May 27, 2019



Jensen Cheese, a division of A.M. Jensen Limited, is a family-run business operating in Southwestern Ontario with a second location in Eastern Ontario that operates under the name of The Wilton Cheese Factory. The Jensen family takes pride in offering quality artisanal products and friendly services since 1925.






Jensen Cheese, a division of A.M. Jensen Limited, is a family-run business operating in Southwestern Ontario with a second location in Eastern Ontario that operates under the name of The Wilton Cheese Factory. The Jensen family takes pride in offering quality artisanal products and friendly services since 1925.



STRATEGY

After meeting with Scott Jensen, it became quite clear that their heritage, personality, and passion for the cheese-making industry must be included in their overall packaging. We needed to find a visual solution that would be recognizable enough for consumers, as well to create visual metaphorical personalities associated with each unique flavour.


PRINT / PACKAGING

Knowing that Jensen Cheese was producing a product that would be displayed with its competition, we had to make a label that would stand out from the rest. Continuing with the unique personality flare, we built a persona around each type of cheese and used bright colours to bring the packaging to life.

STRATEGY

After meeting with Scott Jensen, it became quite clear that their heritage, personality, and passion for the cheese-making industry must be included in their overall packaging. We needed to find a visual solution that would be recognizable enough for consumers, as well to create visual metaphorical personalities associated with each unique flavour.


PACKAGING / PRINT

Knowing that Jensen Cheese was producing a product that would be displayed with its competition, we had to make a label that would stand out from the rest. Continuing with the unique personality flare, we built a persona around each type of cheese and used bright colours to bring the packaging to life.