Dutchmans Gold
August 20, 2019
MacPower Logo Image
Mac Power
June 6, 2019



Cool Beer is an award-winning brewing company based in Toronto. Their quality craft beer is made without preservatives, additives or chemicals and their Buzz Beer is made with hemp. This forward-thinking company needed point of sale (POS) marketing that was as fresh and cutting-edge as their products.






Cool Beer is an award-winning brewing company based in Toronto. Their quality craft beer is made without preservatives, additives or chemicals and their Buzz Beer is made with hemp. This forward-thinking company needed point of sale (POS) marketing that was as fresh and cutting-edge as their products.



STRATEGY

We focused on two of Cool Beer’s lines: Cool Beer and Buzz Beer, refreshing the POS marketing for each by ensuring each brand was still identifiable to loyal customers, while also appealing to new customers with modern tastes and a sense of curiosity and adventure.


MARKETING POS

In an oversaturated market, we made Cool Beer’s boxes and logo pop out on the shelf, differentiating it among hundreds of other choices. To make the product look and feel dynamic and different, we updated the Cool Beer box, adding vats and a stronger color contrast. For Buzz Bear, we slightly italicized the font, so it flowed more cohesively with the design. We also updated the can and bottle, which shouts hemp. Now, there’s no doubt about the buzz in this beer! We added a burlap texture and a hemp leaf for extra visual interest and symbolism.

STRATEGY

We focused on two of Cool Beer’s lines: Cool Beer and Buzz Beer, refreshing the POS marketing for each by ensuring each brand was still identifiable to loyal customers, while also appealing to new customers with modern tastes and a sense of curiosity and adventure.


MARKETING POS

In an oversaturated market, we made Cool Beer’s boxes and logo pop out on the shelf, differentiating it among hundreds of other choices. To make the product look and feel dynamic and different, we updated the Cool Beer box, adding vats and a stronger color contrast. For Buzz Bear, we slightly italicized the font, so it flowed more cohesively with the design. We also updated the can and bottle, which shouts hemp. Now, there’s no doubt about the buzz in this beer! We added a burlap texture and a hemp leaf for extra visual interest and symbolism.