Mucho Logo Image
Mucho Burrito
May 28, 2019
BD Logo Image
Budget Demolition
May 27, 2019



Cabinet Renew is a sub-brand extension of Painting Hamilton, a brand that we originally helped conceptualize and design. Cabinet Renew focuses on cabinets but offers the same quality painting services customers expect from Painting Hamilton.






Cabinet Renew is a sub-brand extension of Painting Hamilton, a brand that we originally helped conceptualize and design. Cabinet Renew focuses on cabinets but offers the same quality painting services customers expect from Painting Hamilton.




STRATEGY

The main challenge with the logo was ensuring that Cabinet Renew’s logo was visually connected to the Painting Hamilton brand, while also remaining distinct and communicating their cabinet specialization. We used the same teal color as Painting Hamilton’s branding and created a modern cabinet silhouette. The result is a clear sub-brand that is still easily differentiated from Painting Hamilton.


IDENTITY

We created business cards and apparel for all employees, using the same true shades of black, teal and white to ensure branding remained consistent across each medium.


MARKETING POS

Cabinet Renew needed a website that could inspire homeowners by showcasing the company’s past projects in the best light. We created an easy-to-navigate website that draws attention to Cabinet Renew’s high quality work with before and after images. The website also showcases the services Cabinet Renew offers in a manner that’s easy to navigate from a desktop or mobile device.