The Rise of Mobile Advertising
January 13, 2013
The Importance of Packaging
June 27, 2014

It’s Not About ‘Big Idea’s. It’s About ‘Good Idea’s’

Has passion been entirely lost in the workplace? How often is it that you meet an individual with enthusiasm for what they do? Showing your love for the work you do will shine through and customers will more highly admire you. When attempting to create something amazing, trivial pursuits should be left on the backburner. Instead, a consumers needs should prevail and be at the forefront when doing anything product or service related.

To reinvigorate your company with creative adrenaline discussing small ideas is often discouraging. Once an idea has been identified it has to be acted upon. It is easy to list ideas, but it’s even harder to list great ideas that are acted upon. The following suggestions will help your company reinstall creativity into it’s appetite, which leads to lasting impressions:

  1. Embrace Shame

“What will they think of me once they know this?” is our fear. We are conditioned by social and growing up that certain things make us look silly. Curiosities are suppressed because we are afraid of others’ judgment and an otherwise brilliant idea is trashed.

  1. Forget Perfectionism

Julia Cameron writes:

“Perfectionism has nothing to do with getting it right. It has nothing to do with fixing things. It has nothing to do with standards. Perfectionism is a refusal to let yourself move ahead. It is a loop – an obsessive, debilitating closed system that causes you to get stuck in the details of what you are writing or painting or making and to lose sight of the whole. Instead of creating freely and allowing errors to reveal themselves later as insights, we often get mired in getting the details right. We correct our originality into a uniformity that lacks passion and spontaneity”.

  1. Encourage Risky Behavior

Encourage your employees to do something he or she has never attempted. Perhaps this doesn’t mean addressing everyone jumps from a plane or scuba-dives, but challenging those around you pushes their boundaries. You don’t have to reinvent the wheel, but trying to do something new, different, and better oftentimes leads to rewards.

  1. Make Lists & Carry Notebooks

Most ideas don’t come overnight. In fact, they don’t come within days. Every project has a process or way. Individuals will experience heightened creativity in tracking their processes by making journey maps. Maps act as lists that help you see where you are going with projects and to advance thoughts. In our busy, multi-tasking world we seldom feel we have enough time to try something new or creative. Instead of wasting time, if thoughts are jotted, you’ll experience more time.

To-Fu Designs does a great job of simplifying the entire process with this brief video. Check it out. Stay hungry!

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Lauren Ashmore
Lauren Ashmore
Lauren is not afraid to dig for a solution in today's ever changing technological landscape. If you're reading this now, her marketing strategies, SEO friendly websites, and online advertising campaigns have triumphed over the competition. All while bringing vibrancy to our media creation services.