Zanon Construction

J. Zanon Construction is a well-established family owned company within the residential and commercial construction industry. Located in Hamilton, J. Zanon Construction services the surrounding area in providing quality and timely custom builds and renovations.

DATE
April 2008

CATEGORY
BRANDING, PRINT DESIGN, WEB DESIGN

STRATEGY

Creating a new logo was the first thing that we developed for J. Zanon Construction. Our focus was a masculine industrial feel, that remained simple and clean. With a bold colour palette of charcoal and orange, combined with a strong sans serif font, the J. Zanon logo exudes construction.

IMPACT

A significant increase in brand awareness has helped J. Zanon Construction increase business by 40 – 50%.

ELEMENTS

Identity: Creating the logo was the first thing that we developed. Given that the company is in construction, we wanted to give the logo a masculine industrial feel, yet keeping it simple and clean. With a bold colour palette of charcoal and orange, combined with a strong sans serif font, the J. Zanon logo exudes construction.

Print: After the logo and colour palette had been set, we created a range of signage to advertise the company. Creating a bold brand, helped in keeping the signage eye-catching and visible from a distance.

Web: We created the J. Zanon website not only as a tool to help consumers find the services they were looking for, but also as a way to showcase the beautiful work that they have completed over the years. This imagery, along with the extensive list of services they offer regularly impresses potential customers. Creating a responsive website, that is easily viewed on all platforms makes for an enjoyable user experience, which helps bring new business to J. Zanon Construction.