Jensen-1-logo
Jensen-cheese-packaging
Jensen-cheese-pamphlet-brochure

JENSEN CHEESE

Jensen Cheese, a division of A.M. Jensen Limited, is a family-run business operating in Southwestern Ontario with a second location in Eastern Ontario that operates under the name of The Wilton Cheese Factory.  The Jensen family takes pride in offering quality artisanal products and friendly services since 1925.

DATE
May 2016

CATEGORY
BRANDING, PACKAGING DESIGN, PRINT DESIGN, WEB DESIGN

STRATEGY

After meeting with Scott Jensen, it became quite clear that their heritage, personality, and passion for the cheese-making industry must be included in their overall packaging. We needed to find a visual solution that would be recognizable enough for consumers, as well to create visual metaphorical personalities associated with each unique flavour.

ELEMENTS

Print/Packaging: Knowing that Jensen Cheese was producing a product that would be displayed with its competition, we had to make a label that would stand out from the rest. Continuing with the unique personality flare, we built a persona around each type of cheese and used bright colours to bring the packaging to life.