OUTDOOR LIFESTYLES

Outdoor Lifestyles has been established and recognized in the landscape design and build industry for over 20 years. This family run business is known for their award winning landscapes and their strong project management skills. With years of experience and knowledge, Outdoor Lifestyles owners Mike and Ashley, came to us in hopes to re-energize their brand, and become more recognized in the Hamilton and Burlington area.

DATE
February 2015

CATEGORY
BRANDING, PRINT DESIGN, WEB DESIGN

STRATEGY

From the first meeting it was clear that Mike and Ashley wanted a smooth transition from their current look to their revamped brand. Their original logo focused on the different elements of the outdoors, and we wanted to honour that feeling. Honing in specifically on the services they provide, we came up with a look represented Outdoor Lifestyles as a company, while giving them a modern look and feel.

ELEMENTS

Identity: With pool landscaping and hardscaping composing the bulk of their business, we felt it was important to reflect this in their brand logo. Developing an abstract, yet recognizable icon of water and stone, we created a unique look that sets their company apart in this dense market.

Print: Being in the landscape service industry, Mike and Ashley needed promotional and informative marketing materials. It was our goal to differentiate all Outdoor Lifestyles print collateral to stand out from the competition’s leave behind materials. We created postcards, banner stands as well as a pricing catalogue for consumers that focused on clarity and concise messaging.

Web: After the branding strategy was developed, we created a user-friendly website that reflects the pride and passion Outdoor Lifestyles has as a company. Using a clean and responsive website design we highlighted the company’s services with plenty of visuals and a pricing calculator to engage users. The calculator helps users experience the brand, showing them the results they’ll expect when working with Outdoor Lifestyles.