ORGANIC MEADOW

Organic Meadow is a farmer-owned company that sells Organic farm-fresh dairy, eggs and vegetables. We have worked along side Organic Meadow on a wide variety of packaging elements for their products, including butter, milk, kefir, cheese & ice-cream packaging.

DATE
Since 2005

CATEGORY
BRANDING, PACKAGING DESIGN, PRINT DESIGN

STRATEGY

We’ve worked alongside Organic Meadow since 2005 to promote their organic, farm-to-table products. From packaging design, to branding their Organic Meadow Co-Operative, we make sure that their farmers are well represented.

IMPACT

The partnership with AS Advertising has helped Organic Meadow increase business by 30%.

ELEMENTS

Packaging:
Throughout the wide variety of product packaging we’ve created for Organic Meadows, the importance has remained on differentiating each product family to ensure a cohesive design. We wanted consumers to look at the product on the shelf, no matter what other brands it was beside, and know that they were looking at an Organic Meadow product. Keeping with the organic and fresh feel the focus of the imagery is on farm fresh products.

Print
Due to the fact that all Organic Meadows products can be bought in a grocery store, we have created a handful of print to help the company introduce new products, or re-enforcing the fresh, local ingredients used in each products through call outs. The secret has been to ensure that each printed piece represents the brand as if it were a stand-alone element.