KING WEST BIA

The King West BIA (Business Improvement Area) is an organization focused on improving and growing the western boundary of Hamilton’s downtown core. With a mix of eclectic businesses and services, the King West area has continued to grow over the years, and was looking for a brand refresh to reflect this.

DATE
December 2014

CATEGORY
BRANDING, PRINT DESIGN

STRATEGY

With the intent of attracting new visitors, as well as retaining local customers, we refreshed the original brand design to better reflect what King West had to offer. Updating the brand’s identity to work with the diverse businesses and create brand recognition were our main objectives.

ELEMENTS

Identity: Being familiar with the King West BIA and the businesses that are located within, we wanted to create an updated look that caught the attention of the Hamilton community. Keeping with a similar colour palette, but refreshing the type as well as playing on the concept of a “king,” we developed an impactful identity that stands out on the streets.