GRIMSBY KIA

With new ownership of the Grimsby Kia came a new promise to their customers. The dealership vowed to uphold the highest standards in customer service along with fair prices for quality cars. With the dealership’s renewed mission statement,came a new advertising strategy.

DATE
April 2016

CATEGORY
PRINT DESIGN

STRATEGY

The goal of Kia Grimsby’s advertising campaign was to spread awareness of new ownership at the Grimsby location. A select kilometer radius around the dealership was set Keeping with the current marketing strategy of Kia Motors, the recognizable hamsters was utilized across mediums within this targeted area.

IMPACT

Working with As Advertising, Grimsby Kia has increased business by 30%.

ELEMENTS

Billboards: It was determined that billboards were the best medium to reach a vast target audience within the selected target area. With a direct message promoting new and improved ownership, coupled with strategically located billboards, foot traffic has greatly increased.