COOL BEER

Cool Beer Brewing is an Etobicoke based brewery that produces high quality beer with no preservatives or additional chemicals. Known for its self-named lager “Cool Beer,” over the years they have expanded to also sell “Millennium Buzz Hemp Beer” and “Stonewall Light.”

DATE
January 2015

CATEGORY
BRANDING, PACKAGING DESIGN, PRINT DESIGN, WEB DESIGN

STRATEGY

Working directly with Cool Beer’s marketing department, we came up with a more modern look to their pre-existing brands. By keeping with their established look and feel we focused on enhancing their existing elements so that these products can compete with the current competition.

ELEMENTS

Packaging:

Starting with an update to the Buzz Beer image across all platforms, we felt it necessary to keep the natural and organic feel to this brand’s packaging. By adding textures, and cleaning up the original logo we were able to produce a package that truly represents hemp and natural ingredients while modernizing the brand. It was extremely important to not drastically change the branding, as we were still targeting the same demographic and wanted to maintain the company’s momentum towards stronger brand recognition.

We also updated the carrying case for the Cool Beer 4-pack. Due to the fact that we were not updating the Cool Beer Labels we had to incorporate as many of the existing elements from the bottle as we could into the case. We kept the blue colour consistent and played off the contract of the copper colour in the logo, introducing the vats that this particular beer is brewed in, thus tying in important elements of the brand story.