CONNON NURSERIES

Connon Nurseries is a supplier of high quality nursery stock to the retail public and landscape contractors. Located in Waterdown, Connon Nurseries also has four additional farms and is able to grow and supply container-grown flowering shrubs, evergreens, perennials, ornamental grasses and water plants.

DATE
January 2000

CATEGORY
BRANDING, PACKAGING DESIGN, PRINT DESIGN

STRATEGY

Creating and delivering a strong, clear brand message is important, especially when working with a company that not only has multiple locations, but also strong competition. Much of their advertising is done in local newspapers, which are very busy and full of competition for the consumer’s gaze. Success to create something eye-catching and recognizable was the focus of the look and feel of their branded advertisements.

IMPACT

A significant increase in brand awareness has helped Connon Nurseries increase business by 30%.

ELEMENTS

Identity: We created monthly newspaper ads and flyers for Connon Nurseries that showcased different products, but kept the same message, and a consistent design for each piece. Keeping the ads simple, with pops of colour allowed the imagery to speak for itself and created eye-catching results.

Along with the print advertisements, we created banners and signage within the retail location. The store in Waterdown is quite large, so we designed large hanging signs to help customers easily find what they are looking for. We also created smaller, informative signs to help customers learn about the attributes of each plant.

Marketing POS: Last year Connon Nurseries introduced a loyalty program; “The Growers Direct Program.” With this program we created a range of marketing materials, which included: advertisements, flyers, billboards and a points card. Starting with the “Grower Direct” logo, and pre-existing brand colours, we helped Connon Nurseries create a campaign to spread the word and excitement about this new loyalty program.